Class 1 - Homework

a) Discuss why is social media an important part of an organization’s marketing strategy?

 As I have already said in a former post (ucrxsocialmediawinter12), social media is not an importan part of an organization's marketing strategy, it is an essential part.
In these days where lots of people use social media (alone Facebook has about 800 million users!) there is no doubt that also companies have to be in the field of social media to perform a serious marketing job.
First of all social media is an easy way to reach a huge amount of your customers. For example, your customers only have to click the "like" button of your featured facebook page one time and from this point you can serve them with all the latest news about your newest products or whatever you want to communicate to your customers. Another aspect is that you can increase your brand awareness much easier as it was in times where there was no social media. To underline this, just think of the word-of-mouth factor which is becoming more and more important with the social media is growing: without social media you had to speak physically to your friends. Today you just tweet something and, depending on how many followers you have, you reach hundreds or even thousands of other people within seconds.

b) Why it is important to market yourself?

 I am not sure if it is neccessary or that important to market yourself by using social media. It can become very important when you apply for a job and your possible employee does a research on your social media presence. Because this is more and more common in the recruitment process, you definitely want to present in a professional way on your social media profiles.

c) How can you build your brand online?

It is not too difficult to build your brand online. I think one of the keywords for this is consistency. You should choose the same profile picture on each social media platform to create a certain value of brand recognition, your own brand. What comes along with this is the behavioral aspect in social media. For example when posting, tweeting, commenting,... something, you should keep in mind to do this also in a kind and professional way.